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Starting a Clothing Brand? That GOTS Certificate You Just Got Might Be Worthless

Updated: May 29


If you’re serious about sustainability, one recycled PDF won’t cut it. Learn how to source properly — not just perform sustainability — inside Garment Sourcing 101




Me when I see the same GOTS certificate passed to me for the fourth time this week.


It has a logo.

It says “organic.”

It’s dated.

It looks… legit?


And yet somehow, four completely different suppliers — in four cities — all seem to have access to the exact same Global Organic Textile Standard (GOTS) certificate.


It’s almost like it’s not theirs.


Welcome to the Recycling Economy (of Certificates) start a clothing brand.


If you’re figuring out how to start your own clothing line, sustainability probably matters to you.


You’re looking for organic fabrics. Recycled yarns. Ethical production.

So when a factory flashes a GOTS logo or sends you an Oeko-Tex scan, you’re supposed to feel confident.


But here’s the truth: certification does not equal compliance.


Factories reuse certificates. Share them. Borrow them.

And unless the cert is:


  • In their company name

  • Linked to the exact facility doing your production

  • Current and verifiable…



…it’s just decoration.



Why This Happens (And How Brands Get Burned)


Most new founders don’t know what to ask.

They’re trying to start a clothing brand, not become auditors. So when a factory sends a certificate, they assume it means the entire supply chain is compliant.


But that’s not how it works.


There are certificates for:


  • Raw materials

  • Dyeing mills

  • Stitching facilities

  • Warehouses



And unless every link in the chain holds a valid cert — your “GOTS-certified” hoodie might be made from certified yarn, sewn in an uncertified workshop, and shipped under someone else’s paperwork.



What To Do Instead



If you’re serious about starting a clothing business the right way, don’t just collect PDFs.

Interrogate them.


  • Ask for certs in the factory’s name

  • Check expiration dates

  • Verify against the GOTS public database

  • Understand which part of the process is actually certified

  • Get traceability in writing (and hold it in your PO)



Don’t aim for perfection. Aim for transparency.


Because when the “same” GOTS cert shows up four times in a week, that’s not sustainable sourcing — that’s performance art.






Want to know how to actually vet factories, decode certifications, and avoid the greenwashing trap?
We teach all of it — inside Garment Sourcing 101.
Built for new brands who want to launch ethically and intelligently.


start a clothing brand


 
 
 

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